Experience that moves companies forward.
Successful companies need more than good ideas. They need people who think strategically, recognise challenges early and guide decisions with foresight.
This is exactly where I come in.
For over 35 years I have supported companies as an entrepreneur, board member, managing director and advisor. I know the reality of owner-managed SMEs as well as the demands of growth companies and organisations in transition.
My strength lies in grasping complex situations quickly, assessing opportunities and risks objectively and developing viable solutions together with those responsible – pragmatic, independent and with a clear focus on sustainable business success.
- Over 35 years of leadership and entrepreneurial experience
- Entrepreneur, board member and executive coach
- Experience in industry, trade, e-commerce and digitalisation
- Specialist in strategy, growth and transformation
- Sparring partner for owners, boards and management
Board mandates
As an active board member I support companies with strategic foresight and entrepreneurial experience. I provide particular support in the following areas:
- Corporate strategy and future orientation
- Digitalisation and business model development
- Corporate growth and scaling
- Succession and handover processes
- Organisational development
- E-commerce and digital business models
- Marketing and sales strategies
- Risk assessment and governance
- Sparring for owners and management
I see the board not merely as a supervisory body, but as an active sparring partner with entrepreneurial responsibility.
Executive coaching
Leadership today means making decisions under uncertainty every day. As a personal coach I support entrepreneurs, CEOs, board members and executives on important strategic and personal questions. Typical topics are:
- Strategic decisions
- Corporate development
- Leadership
- Personal positioning
- Business succession
- Change processes
- Crisis management
- Personal effectiveness as a leader
My coaching is not a standard programme. It is based on experience, honest dialogue and the shared goal of developing sustainable solutions.
My background
My career combines entrepreneurship with operational leadership responsibility. I have had the privilege of building and developing companies in industry, trade, e-commerce and digitalisation. I have accompanied numerous transformation projects, implemented growth strategies and led companies through demanding change processes.
Today I bring this experience into new mandates as a board member, advisor and coach.
My way of working
I work independently, discreetly and at eye level. My clients particularly appreciate:
- entrepreneurial thinking instead of theoretical concepts
- objective and honest assessments
- rapid analysis of complex situations
- pragmatic and actionable solutions
- long-term collaboration based on trust
Who I work for
I primarily support:
marKIpilot — AI-powered app marketing
As founder of marKIpilot – Switzerland's leading AI-powered app-marketing platform – I combine artificial intelligence with data-driven performance marketing. An in-house MYSYMP product delivering measurable app growth.
Pay-per-install
You only pay for verified downloads – full cost transparency, zero risk.
22 AI agents
Specialists for content, social, ASO, creative and UX – including a custom agent builder.
Performance media
Campaign dominance across Apple Search Ads, Google, Meta and TikTok with AI optimisation.
Creative factory
AI-generated creatives, playable ads and continuous A/B testing for maximum hook rate.
Tech & attribution
Full-stack MMP integration (AppsFlyer/Adjust), SKAN 4.0 and deep-link architecture.
AI analytics tools
Content scorer, Creative Analyzer (Vision AI) and AI visibility check for ChatGPT, Perplexity & Gemini.
Let's start a conversation
Whether as a board member, strategic sparring partner or executive coach – I support you with entrepreneurial experience, strategic foresight and the clear goal of sustainably developing your company.
I look forward to getting to know you and your company.
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